Tagged innovation
InnovEights Podcast Episode 2 – Mark Setteducati – Multiple Patent Holder and Toy Inventor
In the second episode of his InnovEights Podcast, Michael Mode talks with highly regarded toy, puzzle & magic inventor Mark Setteducati. Mark talks about creativity and shares some of the innovation techniques he’s used to create products for Hasbro, SpinMaster, Tenyo and Random House. Mark worked with Milton Bradley to develop, Magic Works, the best selling magic line of all-time, generating $20 million in the first year alone. In 2010, Mark was awarded the Most Innovative Toy of The Year Award for his hightly-innovative JIGAZO Puzzle. Mark Setteducati holds multiple patents for his creations, including puzzles for the Rubik’s line and puzzles for Mattel, for which he served as a creative consultant for Harry Potter. Click this link to listen to the full 20-minute conversation http://www.podcastdetroit.com/audio/innoveights-with-michael-mode-episode-2/
InnovEights Podcast Debuts with Guest John Pullum
Here’s the debut episode of Michael Mode’s new InnovEights Podcast! Michael will be having creative conversations with people who share innovative techniques and ideas they use in their personal and business lives. New episodes will be posted on every day that ends in eight… the 8th, 18th & 28th of the month. This first episode of InnovEights features TV host and speaker John Pullum. John was the host for the More Than Human series on Discovery and now motivates corporate audiences with his mind reading presentations where he demonstrates how to make positive changes by tapping into hidden parts of your mind. Click on this link to the short interview now! http://www.podcastdetroit.com/artist/innoveights-with-michael-mode/
The Magic Behind The Apple Watch
As Tim Cook stood on stage this week and announced that the new Apple Watch would be able to make and receive phone calls, you could hear the excitement in his voice. The Apple CEO smiled as he told the crowd, “I’ve been wanting to do this since I was 5 years old, the day is finally here.”
Tim Cook was referring to the famous Dick Tracy 2-Way Wrist Radio, an idea that only existed in the imagination when it first appeared in a 1946 comic strip.
“Time continued to pass – the oldest trick in the world, and maybe the only one that really is magic.” – Stephen King
From shadows on a sundial to sand flowing through an hourglass, people have long been fascinated by devices that measure time.
In the mid-1800s, French magician and clockmaker Robert-Houdin combined illusion and time when creating his ornate mystery clocks. Robert-Houdin used a variety of clever techniques to hide the gears and other workings of the clocks. Although the hands of the clock appeared to float on glass, they somehow managed to move and keep perfect time. While the glass made the illusion seem more innocent and fair, it was its transparency that actually aided in the deception. Robert-Houdin’s mystery clocks remain amazing works of engineering, even when compared to today’s technology.
While writing this article, Michael Mode had a conversation about mystery clocks with Gabe Fajuri from Potter & Potter Auctions. Fajuri had this to say on the subject:
“Considered by many to be a ‘holy grail’ object, Robert-Houdin’s mystery clocks are a combination of elements anyone who collects can appreciate and understand. You need not be a magician to appreciate them. The clocks are beautiful, fascinating, magical, and rare. Our auction house receives calls about them regularly, and for good reason. I only wish we had enough supply to meet the demand. Not many collectibles in the magic field are as cross collectible as Robert-Houdin’s clocks.”
Robert-Houdin was a clockmaker who became interested in magic after a bookshop accidentally sent him home with magic books instead of the clockmaking books he had purchased. The literary mix-up started Robert-Houdin in magic and he went on to become a pioneer in the field, eventually becoming known as the Father of Modern Magic.
In 1890, a young magician and escape artist named Ehrich Weiss read a book on Robert-Houdin. Weiss wanted to be like the famous illusionist, so he added an “i” to the end of his idol’s name. It was that day that Ehrich Weiss became Harry Houdini.
Robert-Houdin may have created magical timepieces nearly 200 years ago but today the wizards at Apple are the ones who have us marveling at their latest invention. How will the Apple Watch change our lives? Time will tell.
“What good were the rules of time when the rules of magic contradicted them.”
– Orson Scott Card
What You Probably Didn’t Know About Houdini
Harry Houdini’s name is synonymous with escapes, but you probably didn’t know the master showman was also recognized as an inventor. Today is the 94th anniversary of Houdini receiving his first and most notable patent. On March 1, 1921, the United States Patent and Trademark Office issued Houdini a patent for a diving suit that he created. The suit could split apart in the middle, allowing for a quick underwater escape if a diver got into a dangerous situation. Houdini was an expert at freeing himself from difficult situations and called upon his experience with underwater near-death escapes when designing his invention.
Houdini is just one of the dozens of magicians who have been issued patents for non-magic inventions. Magic is all about problem solving and making something that seems impossible a reality. More and more companies are now realizing that Thinking Like a Magician and using a Magic Mindset can lead to new ways of thinking and innovative solutions.
In addition to magic and escapes, Houdini was also an expert at outsmarting his competition. As Houdini’s fame grew, countless imitators tried copying his act to ride on the coat tails of his success. Houdini stayed in the lead by continuing to innovate and develop headline generating stunts that drew record crowds around the world. Houdini’s name remains just as popular today as it was in 1926 when he died on Halloween night in Detroit, Michigan.
It was Houdini’s ability to innovate that created and sustained his legendary success. As Houdini himself alluded, his way of thinking was the real secret to his escapes:
“My brain is the key that sets me free.” – Harry Houdini
